![]() “She embodies very well the feminine and feminist values of L’Oréal Paris,” the executive said. Viguier-Hovasse said that chimes with Jenner’s ethos. Jenner’s first campaign will be for the L’Oréal Paris longwear lipstick from Infallible, the franchise coming with the tag line “I’m not infallible, but my makeup is,” for which she is the face. ![]() Viguier-Hovasse called Jenner an expert in makeup, and said the brand loves teaming with her and her makeup artist Mary Phillips. “That she’s in tune with French fashion is important to us,” said Viguier-Hovasse, talking about L’Oréal Paris’ link to Paris Fashion Week and France as the birthplace of the brand’s parent company L’Oréal. The executive also lauded Jenner for developing her career in a remarkable manner, citing her meteoric rise in the modeling world beginning at a very young age, not least in Paris. “No one is building the Kendall Jenner image, but Kendall,” Viguier-Hovasse explained. We thought that Kendall has the power to drive the brand L’Oréal Paris to the next level, especially in the makeup category. The idea is to really make sure that L’Oréal Paris is a brand that feels the pulse of the culture, of the young generation. The model, entrepreneur and media icon was making reference to the brand’s longstanding tag line.ĭélphine Viguier-Hovasse, global brand president of L’Oréal Paris, said: “We believe that Kendall is currently setting the culture of the young generation. They Are Wearing: Williamsburg Beauty Edition ![]()
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